Katerina Mukhina
Writer. Researcher. Adventurer

Katerina Mukhina

Research

Thought-provoking research on what fascinates me most: tourism, cultural differences, human behaviour and wellbeing.

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Social and cultural dynamics, focusing on how people interact, form communities, and navigate identity within diverse contexts. It also addresses how traditions, norms, and cultural practices influence human behavior and societal development.

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As a researcher, I deploy targeted methods to get actionable insights: Surveys (personal/QR-code/social media-enabled to understand visitor feedback and quantify trends), In-Depth Interviews (uncovering local stakeholder perspectives and reveal ‘why’ behind data), Field Research (direct observation of real-world behaviors in tourism settings to capture authentic interactions), and Controlled Experiments (testing interventions like volunteer programs or application of new tourism …

Professional Summary & Researcher Expertise

A tourism developer and former hotel manager with a journalist’s storytelling craft and mental health background – now using those insights to share insights about meaningful tourism, cultural differences, mental wellbeing, and authentic human nature.

Tourism & Hospitality Leadership

With a Master’s in Tourism Management from Royal Roads University and hands-on hospitality experience at Marriott, Accor, and Best Western, I’ve built expertise across hotel operations - from front desk agent to Starbucks supervisor and team leader to manager position. My work now focuses on destination development, auditing, and marketing, including projects like ocean conservation voluntourism.

Storytelling & Journalism

My Bachelor journalism degree from Moscow State University of Lomonossov and Master Degree at Mastere Franco-Russe de Journalisme and experience as a travel journalist, also writing on social and cross-cultural topics. It now allows me to combine analytical research with compelling storytelling. I worked at GEO magazine and Russia Beyond The Headlines.

Communication and Cultural Analysis

My studies at the School of Communication and Culture (RRU) equipped me with expertise in cultural analysis, which I now apply to tourism and social initiatives. It gives me tools to understand cultural differences and see beyond stereotypes how people truly live, connect, and find meaning across different societies.

Mental Health & Well-being

At a neurological center, I worked as both a social worker and journalist, studying how illness transforms identity and emotional resilience. This rare dual perspective now shapes my therapeutic tourism initiatives that support mental wellbeing and helps understanding human behaviour.

Tourism research

My main research focuses on two areas

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  • Research
Meaningful Tourism
August 20, 2025

is transforming, authentic tourism that boosts well-being. It is a regenerative travel model  where visitors are moving beyond superficial sightseeing and immerse themselves in local life. I call it 3Ls: ‘Live Like a Local’ - a vacation that transforms tourists into temporary community members, creating authentic experiences rooted in reciprocity rather than consumption. 

Authentic Destination Development
August 20, 2025

Most important is to find the “heart of the destination” - its competitive advantage that helps it stand out of other similar destinations. It is the soul that visitors remember and communities cherish; unique, authentic essence that sets it apart. This strategic approach helps build sustainable demand, avoiding mass tourism traps by targeting niche markets that value authenticity. This strategic...

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  • Research
Emotions in Tourism
August 20, 2025

Emotion is a feeling. It is not a thought. Such as happiness, love, fear, anger, or boredom. Emotions can be caused by a specific situation that you are in. Or by a specific experience that you have. Explore the alchemy of authenticity in Indigenous tourism - where ancestral wisdom meets modern curiosity. I examine how BC’s First Nations create transformative experiences...

Tourism as Region Driver
August 20, 2025

This paper examines the remarkable transformation of Siberia's Priiskovy region, where winter tourism development overcame political resistance to become a catalyst for social and economic revival. Seven years ago, visionary entrepreneurs recognized the untapped potential of Priiskovy's pristine wilderness, initiating snowmobile and cat skiing operations despite government indifference. Their success story reveals how tourism can revitalize post-industrial communities while reshaping...

Social & Culture
August 20, 2025

Social and cultural dynamics, focusing on how people interact, form communities, and navigate identity within diverse contexts. It also addresses how traditions, norms, and cultural practices influence human behavior and societal development.

Research Methods
August 20, 2025

As a researcher, I deploy targeted methods to get actionable insights: Surveys (personal/QR-code/social media-enabled to understand visitor feedback and quantify trends), In-Depth Interviews (uncovering local stakeholder perspectives and reveal ‘why’ behind data), Field Research (direct observation of real-world behaviors in tourism settings to capture authentic interactions), and Controlled Experiments (testing interventions like volunteer programs or application of new tourism attractions).

Articles

A Russian contributor reflects on the deep identity crisis gripping citizens as war rages analyzed through the theory of Karl …

Kronstadt is also known as a “rebel city”, for its rebellion against the Bolsheviks. It is also known as a …

Khibiny Mountains, eerie industrial ruins, Orthodox monasteries, snow villages, and abandoned factories, or race snowmobiles through frozen valleys. Kirovsk offers …

Stories

Delayed flights, vanished luggage, lost passport, airport meltdown, French-Canadian bureaucracy, grief, stubborn optimism, and a ‘little black dress’. Real-time chronicling …

Immigrant Longing: When a Stranger’s Mother Feels Like Home. J brings his spectacular mother to Starbucks, a desperate hug blurs …

Disguised behind sunglasses and a Tilley hat, she lives as “Independent Brenda” - hiding from coworkers, motherhood, and expired documents. …

Book chapters

A girl raised as royalty chafes against inherited privilege—both her family’s Soviet-era prestige and the psychological borders they imposed. Between …

They tiptoe around the word 'coma,' draping it in euphemisms. They say: 'He’s sleeping' - shared incantation against the unbearable. …

A movie about Dad through his music is made —Simon & Garfunkel to Piazzolla, Vertinsky to Zaz. His soundtrack echoes …

Quote of the day

Literature is invention. Fiction is fiction. To call a story a true story is an insult to both truth and art

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