Katerina Mukhina
Writer. Researcher. Adventurer

Katerina Mukhina

Travel

Research Methods

As a researcher, I deploy targeted methods to get actionable insights: Surveys (personal/QR-code/social media-enabled to understand visitor feedback and quantify trends), In-Depth Interviews (uncovering local stakeholder perspectives and reveal ‘why’ behind data), Field Research (direct observation of real-world behaviors in tourism settings to capture authentic interactions), and Controlled Experiments (testing interventions like volunteer programs or application of new tourism attractions).

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Social & Culture

Social and cultural dynamics, focusing on how people interact, form communities, and navigate identity within diverse contexts. It also addresses how traditions, norms, and cultural practices influence human behavior and societal development.

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Tourism as Region Driver

This paper examines the remarkable transformation of Siberia’s Priiskovy region, where winter tourism development overcame political resistance to become a catalyst for social and economic revival. Seven years ago, visionary entrepreneurs recognized the untapped potential of Priiskovy’s pristine wilderness, initiating snowmobile and cat skiing operations despite government indifference. Their success story reveals how tourism can revitalize post-industrial communities while reshaping political engagement in remote regions.

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Emotions in Tourism

Emotion is a feeling. It is not a thought. Such as happiness, love, fear, anger, or boredom. Emotions can be caused by a specific situation that you are in. Or by a specific experience that you have. Explore the alchemy of authenticity in Indigenous tourism – where ancestral wisdom meets modern curiosity. I examine how BC’s First Nations create transformative experiences by engaging emotions, storytelling, and multisensory immersion. Through case studies like Klahoose Wilderness Resort and West Coast Expeditions, I dissect how authenticity isn’t just “pristine” (MacCannell, 1973) but felt – and why this emotional resonance is tourism’s ultimate competitive edge.

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Authentic Destination Development

Most important is to find the “heart of the destination” – its competitive advantage that helps it stand out of other similar destinations. It is the soul that visitors remember and communities cherish; unique, authentic essence that sets it apart.
This strategic approach helps build sustainable demand, avoiding mass tourism traps by targeting niche markets that value authenticity.
This strategic approach helps build sustainable demand, avoiding mass tourism traps by targeting niche markets that value authenticity.

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Meaningful Tourism

is transforming, authentic tourism that boosts well-being. It is a regenerative travel model  where visitors are moving beyond superficial sightseeing and immerse themselves in local life. I call it 3Ls: ‘Live Like a Local’ – a vacation that transforms tourists into temporary community members, creating authentic experiences rooted in reciprocity rather than consumption. 

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At the Edge of the World: Hiking to Cape Beale Lighthouse

In August, we set out from the small coastal community of Bamfield, following the rugged trail toward Cape Beale Lighthouse—the oldest staffed sentinel in British Columbia. The journey would take us through dripping forests, over broken boardwalks, and past the ghostly shapes of abandoned boats, until the path ended at the edge of the continent, where waves and wind rule.

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Tofino – Canada’s Best-Kept Secret on the Pacific

On Vancouver Island’s remote west coast, Tofino blends vast beaches, ancient cedar forests, and rich Indigenous heritage. Reached via winding roads and free of cell service, it offers world-class surfing, wildlife encounters, and rugged beauty. Over a holiday long weekend, we explored misty shores and rainforest trails, leaving awed, restored, and longing to return.
When Canadian and Russian families flock to Mexican resorts for spring break, their vacation styles reveal striking cultural differences in parenting philosophies and teen independence.

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The Last Kereks: A Story of indigenous people in the Far North Russia

In the far North of Russia in remote communities, like the village of Meynypilgyn on the Bering Sea, people like Norik, a Kereks fisherman, work to keep the indigenous Kereks culture alive along with Kereks traditions, honouring the spirits of their Kereks ancestors.
When Canadian and Russian families flock to Mexican resorts for spring break, their vacation styles reveal striking cultural differences in parenting philosophies and teen independence.

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