is transforming, authentic tourism that boosts well-being. It is a regenerative travel model where visitors are moving beyond superficial sightseeing and immerse themselves in local life. I call it 3Ls: ‘Live Like a Local’ - a vacation that transforms tourists into temporary community members, creating authentic experiences rooted in reciprocity rather than consumption.
This paper examines the remarkable transformation of Siberia's Priiskovy region, where winter tourism development overcame political resistance to become a catalyst for social and economic revival. Seven years ago, visionary entrepreneurs recognized the untapped potential of Priiskovy's pristine wilderness, initiating snowmobile and cat skiing operations despite government indifference. Their success story reveals how tourism can revitalize post-industrial communities while reshaping …